IAAF President Lamine Diack revealed yesterday (May 8) that the future of the Diamond League is secure until 2019.
President Diack made the announcement during a press conference in Doha, Qatar, which was live streamed for the first time allowing global viewing.
“I am delighted to announce that the IAAF has agreed a new contract with our partners which will ensure the IAAF’s continued support of the series to at least 2019,” he spoke.
“The IAAF Diamond League is a valuable asset for the IAAF.”
The competition series was established in 2010 and has since proved itself as a highly competitive and prestigious meet on the international circuit.
Last year’s string of 14 meets attracted 265 million viewers across 135 countries, improving on the previous year’s figures.
“While there remain many challenges ahead, the IAAF firmly believes that we have made an exceptionally good start in the first four years,” President Diack continued.
“The IAAF Diamond League offers the best of athletics entertainment outside the World Championships and Olympic Games.”
The Golden League was the IAAF’s former top-tier one-day circuit event, running from 1998 until 2009, but President Diack stated that worldwide figures are “far greater” for their new venture.
“While there remain many challenges ahead, the IAAF firmly believes that we have made an exceptionally good start in the first four years.”
The 2014 Diamond League series will begin tonight, in Doha, with some of the world’s most recognised track and field stars, including Shelly-Ann Fraser-Pryce and Valerie Adams, on the billing.